Cracker Barrel relents, says its old logo will return

Cracker Barrel revealed late Tuesday it s returning to its old logo after critics including President Donald Trump protested the company s plan to modernize In a post on its website Cracker Barrel declared it will retain its old logo which features an older man in overalls sitting next to a barrel and the words Old Country Store We thank our guests for sharing your voices and love for Cracker Barrel the company declared in a message Our new logo is going away and our Old Timer will remain The tempest over the logo began last week when the company revealed plans for a simplified design featuring only the company s name Lebanon Tennessee-based Cracker Barrel which has restaurants in states made the change as part of a wider plan to modernize its restaurants and appeal to younger customers The chain s sales have been slipping as it faces growing competition from breakfast chains and others In its fiscal year Cracker Barrel s same-store sales or sales at locations open at least a year dropped despite a increase in menu prices Same-store retail sales at its shops fell But multiple protested the change On Monday Cracker Barrel put out an apologetic message saying it could have done a better job sharing who we are and who we ll perpetually be At that point Cracker Barrel didn t say it would change the logo but mentioned it would listen to its customers and keep multiple of the things they have come to love about the restaurant like the rocking chairs on its front porches The company commented it would continue to honor Uncle Herschel the older man in its logo who represents the uncle of Cracker Barrel s founder on its menu and on items sold in its stores But the disagreement continued On Tuesday morning Trump noted via Truth Social that Cracker Barrel should go back to the old logo admit a mistake based on customer response the ultimate Poll and manage the company better than ever before Cracker Barrel s shares rose after more than a week of declines By Tuesday evening Cracker Barrel had made its decision and scrapped the new logo At Cracker Barrel it s invariably been and consistently will be about serving up delicious food warm welcomes and the kind of country hospitality that feels like family the company revealed As a proud American institution our hardworking employees look forward to welcoming you to our table soon Trump was among those celebrating the move Good luck into the future Make lots of money and preponderance importantly make your customers happy again Trump mentioned via Truth Social