Sydney Sweeney rocks blue jeans as she breaks social media silence after American Eagle ad controversy

Sydney Sweeney made a denim-clad return to social media three weeks after the release of her controversial American Eagle Good Jeans ad campaign On Friday the -year-old actress who has not publicly commented on the ad or its mixed reception shared a carousel of photos on Instagram in which she was seen rocking a pair of oversized blue jeans and a white lace-front crop top while spending a night out at a bar with friends duval diaries Sweeney wrote in the caption SYDNEY SWEENEY'S BROTHER MAKES CHEEKY 'GOOD JEANS' JOKE AFTER HIS AIR FORCE PROMOTIONIn one photo Sweeney was seen kicking her leg up as she posed with a group of friends who also wore denim or blue and white ensembles Sweeney and a friend appeared to be performing karaoke as they stood back to back on a stage while holding microphones in another snap In another image Sweeney was seen holding a tray of drinks while surrounded by a group of friends as they beamed at the camera Other snaps featured The White Lotus actress dancing with her friends at the crowded venue American Eagle debuted their ad campaign titled Sydney Sweeney Has Great Jeans last month which received a divided response on social media Chosen dubbed the campaign tone-deaf due to alleged racial undertones others have praised Sweeney for killing woke advertising In a promo video posted to the brand's Instagram Sweeney was seen walking toward an AE billboard featuring her and the tagline Sydney Sweeney Has Great Genes Sweeney crossed out Genes and replaced it with Jeans before walking away In a second ad Sweeney was seen laying down and fastening her jeans while saying Genes are passed down from parents to offspring often determining traits like hair color personality and even eye color The camera then panned up to her blue eyes and she declared My jeans are blue LIKE WHAT YOU RE READING CLICK HERE FOR MORE ENTERTAINMENT NEWSThe ad's detractors have suggested that it has shades of eugenics and White supremacy According to Salon the term great genes was historically used to celebrate whiteness thinness and attractiveness American Eagle disclosed a message on its social media on Aug which read Sydney Sweeney Has Great Jeans is and reliably was about the jeans Her jeans Her story We ll continue to celebrate how everyone wears their AE jeans with confidence their way Great jeans look good on everyone While speaking with Fox News Digital Reputation Management Consultants CEO Eric Schiffer explained how debate could potentially turbocharge the actress' career along with her net worth The AE firestorm shoved Sweeney into toxic culture-war crosshairs exactly where attention monetizes fastest he mentioned Backlash may spook a inadequate safe brands but risk-tolerant studios will ruthlessly overpay for her heat American Eagle s denim blitz could jam an outrage cocktail of million more in Sweeney s wallet before Labor Day The viral jeans spot is a ruthless napalm-grade cash cannon every click fires fresh royalty checks at her million pile Critics rant but argument drives denim sales she s riding a volatile tornado straight to the bank APP USERS CLICK HERE TO VIEW POST Schiffer also explained that the backlash the actress has received could lead to an influx of career opportunities for her Outrage addicts labeled the ad eugenics but Hollywood execs smell radioactive buzz and cast her faster he reported Hollywood forgives denim puns it rewards controversial cash CLICK HERE TO SIGN UP FOR THE ENTERTAINMENT NEWSLETTER Schiffer continued She proved she can take heat and directors love an actress with fierce armor Her blend of bombshell and backlash is near lethal catnip for producers Hollywood loves a polarizing star with a merciless marketing punch that sells However PR expert Steve Honig voiced his opinion that the backlash was unlikely to affect Sweeney's career Regardless of which side you are on the ads have undeniably gotten the actress and the company more attention and publicity than they have ever had Judging by the masses s split opinion I don t think this will have much if any impact on Sweeney s career or upcoming projects he disclosed She is a popular up-and-coming talent with a bright future ahead of her Honig went on to cite other ad campaigns that saw great success by courting debate AMERICAN EAGLE FIRES BACK AT CRITICS AFTER SYDNEY SWEENEY CAMPAIGN SPARKS ONLINE BACKLASH Historically ads for jeans have been provocative he noted Look back to Calvin Klein s advertising campaign in the early s featuring Brooke Shields there was a lot of criticism about how a -year-old girl was being portrayed The ads turned out to have a positive aftermath for both Klein and Shields and in various techniques put the actress model on the map Honig continued As far as the Sweeney ads being too sexual or aimed at male gazing I would point to the highly effective Pepsi ad campaign with Cindy Crawford which was lately rebooted Gloria Vanderbilt s advertising campaign was all about her name being on a woman s backside The bottom line here is that American Eagle decided to push the envelope in much the same way Klein and Vanderbilt did he added Like it or not the campaign is sparking discussion and getting a lot of notice which is likely what they set out to do Fox News Digital's Janelle Ash contributed to this record